USP Full Form | What Does USP Stand For?

USP: Unique Selling Proposition

USP Full Form

USP full form stands for Unique Selling Proposition. In marketing, Unique Selling Proposal (USP), also called Unique Value Proposition or business model canvas, is a marketing strategy to tell consumers that how good they are for a brand or product.

USP Full Form

It was used in advertising campaigns in the early 1940s. The term was coined by Ted Bates & Co.’s television advertising pioneer Roger Reef. Theodore Levitt, a professor at Harvard Business School, suggested that “diversification is one of the most important strategic and strategic activities that companies should be constantly engaged in.” This term has been extended to cover someone’s “personal brand”.

Brief Explanation

A unique sales proposition (USP) refers to the unique advantage offered by a company, service, product, or brand that enables it to stand out from the competition. A unique selling proposition should be a feature that highlights the benefits of meaningful products to consumers.

The USP focuses on explicit claims of individualism that involve the use of a reasonably legitimate product characteristic or benefit. The proposal should be strong enough to move the public, attracting new customers as well as potential customers.

Example

  • Anacin: “Fast, incredibly fast relief.”
  • M&M’s: “Melts in your mouth, not in your hand.”
  • Head & Shoulders: “Clinically proven to reduce dandruff.”

What Is The Full Form Of USP?

USP full form stands for Unique Selling Proposition. In marketing, Unique Selling Proposal is a marketing strategy to tell consumers that how good they are for a brand or product. The USP focuses on explicit claims of individualism that involve the use of a reasonably legitimate product characteristic or benefit.

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